What we do

We build beauty stores that sell — and rebuild the ones that don't.

Every engagement is measured one way: does it move the conversion rate. Design, development and growth work, focused entirely on beauty & cosmetics commerce.

A store wireframe becoming a finished beauty product page, beside a rising conversion curve
The business side

Services that grow revenue .

A beauty product page shown on desktop and mobile with a live try-on module
01 — Store building

High-converting store builds

A beauty store built from the ground up to convert — fast, mobile-first, and designed around the moment a shopper decides to buy. Shopify, or headless where it earns its keep.

  • Conversion-first UI/UX & product pages
  • Mobile-first, sub-2s load targets
  • Checkout & upsell flow design
A Conversion Readiness report scoring usability, mobile, speed, SEO and ranking
02 — Transformation

Store transformation & rescue

You already have traffic — it just isn't converting. We audit the store, find where the money leaks, and rebuild those moments into a sales engine without starting from scratch.

  • Conversion Readiness audit
  • Speed, mobile & SEO fixes
  • Redesigned PDP & checkout
An A/B test result showing the winning variant lifting conversion by 55%
03 — Sales growth

Ongoing sales optimisation

Launch is the start, not the finish. We run continuous experiments — layout, copy, offers, try-on placement — and keep pushing the conversion rate month after month.

  • A/B testing & CRO experiments
  • Analytics & funnel reporting
  • Retention & email/upsell flows
A monitoring dashboard showing uptime, page speed and an all-systems-healthy status
04 — Support

Care & support plans

Ongoing maintenance, updates and a real person to call. Your store stays fast, secure and current while you focus on the brand.

  • Proactive maintenance & updates
  • Priority support & fixes
  • Monthly performance check-ins

The tech is the edge — not the pitch.

Our beauty AI — virtual try-on, foundation finder, the chat agent — plugs into everything we build. That's what separates our stores from a nice-looking template.

Explore the technology

Not sure which you need?

Start with a free Conversion Readiness report — we'll tell you exactly where your store is leaking sales.

✦
AR BEAUTY LABS

Preparing your beauty experience

Loading beauty intelligence…

Initialising 0%